Our management team

Here is a short professional biography of the managing team behind the making of Methoda into one of the leading quality management consultants in Israel.


Asher Yuval - Chairman of the company

Asher holds degrees in Economics and Statistics from Hebrew University in Jerusalem and has held senior IT positions in many organizations, including the IDF’s Mamram IT unit, Weizmann Institute of Science, and the IBM Research Center (USA), Mekhish - Bank Mizrahi's Computer Company and ILA. An expert in ALM methodologies, software development, knowledge management, and the inventor of MethodA methodology, Asher also serves as the company’s Director of R&D and knowledge management.


Haim Levi - VP, Head of Consulting Division

Senior consultant for strategy and organizational efficiency. Specializes in consulting IT managers, project managers and system analysts, including implementation of advanced methodologies. Previously served as a development manager in a large software house, manager of quality and security in a large industrial organization, and manages testing and testing methodologies for load and performance at a large telecommunications company.

Haim is a sought-after lecturer at the academy and among Methoda's clients. Haim has more than 30 years of experience in the field of computing consulting for a wide range of IT organizations in both the private and public / government sectors.

In addition, specializing in IT strategy and policy, standardization and regulation, IT infrastructures with emphasis on cloud solutions, information security, project management and systems analysis, risk management, tenders management, OCIO / PMO services and implementing advanced methodologies as Agile, Less, DevOps utilizing the Atlassian tools

Eyal Goldberg, VP

Eyal holds a degree in business administration in information systems from the Kiryat Ono College and an industrial and management engineer in marketing specialization. For more than 16 years, Eyal has been defining, characterizing, developing and advanced Agile, SAFe, LESS and other working methodologies. Prior to joining Methoda, Eyal worked for 12 years at Amdocs, in many IT roles, information security, development, DEVOPS team leader, and software development manager. In his role at Methoda, Eyal is leading the development and technological research of Methoda.



Yaniv Shoshani - CEO

Yaniv holds a degree in management and computer science from the Open University. Yaniv has over 15 years of experience defining, characterizing, developing, implementing, and managing teams in project management and organizational knowledge and content management roles,using the most modern and advanced tools on the market. In his role at Methoda, Yaniv leads our division, which specializes in Atlassian tools, especially JIRA – for supporting Agile, DevOps, and Less projects, integrating organizational content management and distribution technologies, project management systems, data simulation and analysis technologies, and more. In his previous roles, Yaniv served as the CEO of Live LINX and Deputy-CEO of IFN, a member of Yael Group.


Becky Anner - CFO

Becky is one of the founders of Methoda and has been working at the company for over 20 years. When she first started, Becky handled a wide range of issues, including production and distribution of MethodA, bookkeeping, customer relations, human resources, payroll, and translation. Over the past ten years, Becky has been serving as the company’s CFO. Becky holds a Bachelor’s degree in Life Sciences (majored in Chemistry) and a Master’s degree in microbiology from Hebrew University in Jerusalem.


Liat Sameach - Marketing and Sales Manager

Liat is one of the company’s earliest employees. She has been a part of the company’s development for many years. Liat holds a Bachelor’s degree in Social Sciences, with a major in Management. Liat, started out as the company’s office manager, responsible for all logistics and organizational matters, and gradually transitioned into marketing and sales, which she has been managing at Methoda for several years. In her role as Marketing and Sales Director, Liat is responsible for all of the company’s marketing and sales activities: digital marketing – defining the company’s marketing requirements and running marketing activities on the website, cross-promotion, segmented marketing, personal marketing, responding to tenders, handling opportunities, preparation of marketing materials, initiating and organizing marketing events, sales of MethodA and workshops, and more.

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